• 

  In Store Media and Demonstrations

  
  This division has been created to further the success of anyone involved in marketing at retail. Whether you are in the consumer packaged goods industry to market cookies, shampoo, pharmaceuticals or pop, we can help ensure your brand succeeds at the point-of-purchase. Denise Hobbs Marketing has extensive field experience and several in store specialists on board: the company also counts on the one and only, notorious Canadian Coupon Queen: Denise Hobbs herself!

   

In-Store Media Programs

Based firmly in the belief that brands live or die at retail, Denise Hobbs Marketing's In Store Media mandate is to manage in-store programs, from conception to execution as well as complete results analysis. We are active in all grocery, drug and mass merchandisers in Canada. To ensure your next rollout is a huge success, Denise Hobbs Marketing has developed its own 9 key-elements strategy to guarantee the best results and make sure you reach your goals.

Click here to get a quick glimpse of available in store media vehicles that can help ensure your brand succeeds at the point-of-purchase.

Our mandate consists of managing in-store programs, from conception to execution including complete results analysis. Here is Denise Hobbs Marketing's 9 key-elements strategy, detailed just for you!

1 - Contact and negotiations with in-store providers
2 - Recommendations regarding best in-store strategies to meet our client’s needs
3 - Follow-up with in-store providers
4 - Creative development and/or print production of advertising or promotional material
5 - Presentation of distribution list
6 - Follow-up during program execution and verification at store level
7 - Pictures taken in-store
8 - Presentation of final report
9 - Recommendations for upcoming programs

In-Store Demonstrations

Denise Hobbs Marketing's In Store Demonstrations mandate is to manage all types of in-store demonstrations programs (Traditional demos, sample distribution and intercept) on a national or regional basis from start to finish. We are active in all grocery, drug and mass merchandisers in Canada. Throughout the years, DHMI has proven to create innovative in store demonstrations.

You can choose the type of demo that you want to execute:

Traditional demos
Sample distribution
Intercept
Events

In your choice of network:

Food Network
Mass Merchandisers
Drug Network
Event sites

Click here to get a quick glimpse of in store demonstrations Denise Hobbs Marketing has executed in the past year.

Our mandate consists of managing in-store programs, from conception to execution including complete results analysis. Verry much like the In-Store Media Programs, Denise Hobbs Marketing's has created its own 9 key-elements strategy, detailed below just for you!

1 - Contact and negotiation with in-store demo companies
2 - Negotiation of costs with suppliers
3 - Recommendations regarding program set-up and development
4 - Creative development and/or print production of advertising or promotional material
5 - Follow-up with demonstration agencies, product managers, sales force and Trade
       Marketing department
6 - Presentation of various reports during program execution:

      • Store lists
      • Summary by banner
      • Issue / Resolution report
7 - Follow-up and verification during in-store execution
8 - Pictures taken in-store
9 - Presentation of final report