Chances are, if you have made it this far, you don't need to ask. But if you do...
You should consider in-store marketing if you whish to:
Increase your brand's effectiveness at retail.
Enhance your expertise and knowledge about marketing.
Find new ideas, contacts, resources, and strategies that will be pivotal in your future and your brand's future.
Understand what your clients needs are and how to meet them better than anyone else.
Enjoy a position of leadership -- and all of its rewards and advantages -- within your field of competition.
Find the answer to that looming challenge that keeps you awake at night.
Meet other experts who will make your job easier, your career more fulfilled and your brand better.
Become a leader in your field.
Facts on the importance of in-store marketing in Today’s retail environment
An ever increasing number of consumers per store: average of 80,000 transactions per month/per store
An extremely more competitive environment where house brand names take more and more market shares
A very recurrent clientele with an average of 2 visits per week and where they spend an average of 30 to 45 minutes per visit
An ideal environment where more than 70% of the buying decisions are made and where you have a new & unique opportunity to reach consumers in a buying mode
And where less than 42% of all consumers have a pre-established list 85,4% of Canadian households used coupons at least once last year
64,6% used at least one coupon during the last month Some differences were noted by region:
51% of Quebec grocery shoppers used coupons in the last week; compared to
27% in Ontario
29% in Western Canada
30% in Atlantic Canada
**Over a 3-month period, this difference narrows, with usage varying from 74% in Ontario to 83% in Quebec
7 Key points that make or brake the success of your coupon program
Your coupon redemption rate is dependent of:
1) Size of your product category: Is your product appealing to 95% or 5% of the general population. 2) Market share: Less known vs well known product. Example: Laundry detergent. More people will want to buy Tide vs an unknown brand. 3) Expiry date: A longer expiry date means better redemption rate. (2 weeks vs 6 months) 4) Distribution vehicle: The method used to get your coupon in consumers hands influences the redeption rate. (On-pack, In-pack, In-store ad pad, FSI, etc.) 5) Face Value: High discounts usually generate high redemption rates. 6) Coupon creative: The actual artwork makes a difference in communicating the product’s image and information, call to action, face value, etc. 7) Timing: An ice cream coupon will generally do better at summer time.
Don’t wait any longer and contact us now to get more information!
Increase your brand's effectiveness at retail. 
