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  Events: Build exciting relationships

  
  Do you which to… Achieve true engagement that is relevant and authentic, leading to action and advocacy? Impact both short-term sales and long-term relationships? Deliver a solid ROI? It’s time to consider experiential marketing such as events and retailtainment*, which provides cost-effective 'face time' with audiences and individual moments of truth with the brand that lead to action and advocacy.

86% of marketers agree that "brands need to talk less and do more"

Do you agree? Clearly, Canadian marketers now see experiential marketing such as events and retailtainment* as core to marketing strategy and not just an add-on, and as the marketing-interactive.com survey reveals they're demonstrating this with how they're allocating and planning their budgets.

Innovation is a word loosely thrown around the marketing sectors, but for brands delving into the world of event marketing, innovation across the events and experiential marketing areas is offering a new level of connection to new and existing customers.

Examples of past projects

Multiple touch points - a properly integrated event experience should provide numerous touch points for a brand to interact with consumers/participants from pre-event through event day to post event.		The opportunity for participants to "experience" a brand - this may range from simple product sampling through to "money can't buy experiences" such as meeting a celebrity.
Tennis Canada/Rogers Cup Yoplait Source	Good Food Festival Saputo Hop&GO!	Salon de l’environnement Lavo Hertel	SAQ Festivin promotion with SAQ spokesperson Chef Jean-François Plante