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  Market intelligence: consumer targeting in Canada

  
  Want to identify and locate qualified prospects? Known customers? Predict incentive behavior? Send the most relevant messages and offers possible? Denise Hobbs Maketing's targeting goes deeper than most targeting services. Following your marketing objective, we can develop a profile of who you should target and where they live. Our diverse sources of insight make a difference -- one that avoids wasted coverage and dollars.

   

Deliver the right message to the right consumers

The key to a good marketing campaign is to target consumers most likely to respond. We listen to your direct to consumer program objectives and help you identify your highest-value customers, then diversify and broaden your existing customer base by locating consumers who fit your key customer profiles. Our suppliers extensive research capabilities and wealth of demographic data allow us to target consumers by factors as varied as age, ethnicity, purchasing power, population density, shopping patterns and even brand loyalty.

Deliver the most relevant advertising into your customers' hands: Locally, regionally or nationally.

Once we help define and locate your key customer segments, we can version your advertising to consumers living in neighborhood levels such as Forward Sortation Area (FSA : the first 3 characters of a Postal Code - 8,000 households on average), Census Tract (CT: Located in urban core markets with population above 50 thousands -1,500 households on average) and Dissemination Area (DA: Comprised on neighbouring blocks - 250 households on average).

National and regional programs are proportioned based on population of desired CMAs (Census Metropolitain Areas), and in conjunction with client objectives and budget. Denise Hobbs Marketing executes your profile across the selected marketplaces, producing a visual representation of your targeted program distribution. (Green spots on the map) In addition to the CMAs, you can select determinant factors such as, distance around your banner, competing banner or point of interest, from banks to recreation facilities.

Data suppliers

Denise Hobbs Marketing offers its clients access to the most extensive array of market intelligence databases on the market. These sources include :

Generation 5, Census Data, PMB, Nielsen, BBM and PSYTE

Post program research

Denise Hobbs Marketing utilizes the services of independent research companies to offer post program research. Households are called 2-14 days after the completion of a program and asked to go through a simple questionnaire custom tailored to meet client objectives.

Don’t wait any longer and contact us now to get more information!

FSA - CT - DA segmentation