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  Newspaper Polybags and Specialty Programs

  
  Want to jump start a new product launch? Kick off a promotional campaign? Create significant awareness? Deliver a free sample, coupon or brochure? Achieve billboard impact at the front door using newspaper polybags. Increase brand awareness by delivering your message before consumers open their newspapers.
  

   

   

Perfect place for an incentive and call to action that won’t be missed!

The newspaper polybags family is very unique and versatile – a limited number of advertisers have taken advantage of these new vehicles. The full-color, Newspaper Polybag preempts front-page news and delivers the stopping power you need. They can also vehicle a coupon: Coupon Bags are billboard bags with a 3” perforated coupon at the bottom end of the newspaper polybag. Both the Newspaper Polybags and Coupon Bags can be heat-sealed at the bottom of the polybag, to become Newspaper Pouch Bags.

There are also 3 Newspaper Specialty Programs available: 1) the Newspaper Tag Alongs are 4-colour custom printed cards (flat or folded) secured with a nylon elastic or rubber band around the newspaper. 2)The Newspaper Post-It® Notes are affixed to the front of newspapers by the carrier. 3) The Newspaper Belly Bands are paper bands that are placed around the newspaper by the carrier.

Benefits of newspaper polybags

Welcomed guest – As part of newspaper delivery, your sample will be invited right into your customers' homes.

Front page "ad space" – Newspaper Polybags offer advertisers a new innovative way to get a message across, without clutter, with the effectiveness of a full page ad on the front of the newpaper.

Unsurpassed reach – Over 125 newspapers to choose from with a potential reach of more than 8 million households.

Above average income – 76% of newspapers readers have an annual household income greater than $50,000.

Exceptional recall - Recall generated from Newspaper Polybags varies from 57% to 96%!

Extensive targeting capabilities - Deliver to specific FSA’s based on various criterion, such as: Demographic profiling, product and category purchase data, radius delivery around address locations, etc… In other words, not only can you select the newspapers that best fit your consumers’ profile, but you can also target precisely within the newspaper subscriber base.

Flexibility – Delivery can take place during a targeted day or staggered over several dates/weeks, depending on the client’s needs.

Exceptional Pouch Bag impact – samples or inserts inside the sealed pouch will benefit from superior awareness and increased trial. The Pouch bag has only been used a few times in Canada; it will definitely grab the readers’ attention.

Another great benefit of polybags bags is that they protect your advertisements from weather. Again, this increases your conversion rate with clients.

Don’t wait any longer and contact us now to get more information!

Newspaper Polybags and Specialty Programs examples