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  Egg Carton Couponing

  
  A new in-store couponing vehicle with proven redemption rates and a controlled distribution method. It consists on a panel of up to 10 category exclusive coupons inserted into the top of premium plastic egg cartons through the nations largest egg grader. Did you know that the average Canadian household purchases 17 dozen eggs per year and that the Canadian household penetration is 95%!
  

   

   

A new and unique promotional distribution system for your brand in-store!

Burnbrae Farms is the largest egg producer in Canada and the makers of Omega 3 shell eggs. The coupons are inserted in Burnbrae Farms Omega 3 Shell Eggs –clear plastic egg carton. The insert is folded, perforated, and printed in 4 colors, on 60 lb. coated stock. Key factors indicating this promotional distribution system is for you:

• - Omega 3 is a branded egg that provides retailers with a profitable high margin product
• - Omega 3 is a premium priced product…up to 30% more than regular eggs
• - The average Canadian house hold purchases 17 dozen eggs per year…1 every three weeks
• - Targeted consumers are principal shoppers, 35+ with household income of $50M+, educated, health conscious and not price sensitive
  
• - Omega 3’s brand positioning provides an excellent environment to carry added value offers and incentives

Benefits of egg carton couponing

A panel of up to 10 coupons inserted into the top of premium plastic egg cartons.

Ideal for products with a « health halo » due to the immediate link with « omega 3 », i.e. low fat, high fiber, healthy lifestyle.

Products don’t have to be synergistic with eggs.

5 distributions per year: January, April, June, September, October.

3% average redemption (varying from 1.1% to 6.5%).

Delivered at point of purchase – instantly redeemable coupons trigger immediate purchase intent.

Highest traffic area of the store is the dairy case.

Category exclusivity.

Don’t wait any longer and contact us now to get more information!

Egg carton coupon examples